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Program Details

Writing Great Email covers the whys and how to’s for this popular method of communicating. Learners will recognize when to—and not to—use email, why correctness is just as important in email as any other business document, and the peculiarities of electronic mail that may help or hurt their message hit its target. 

Writers learn the importance of:

• Correct grammar, punctuation and sentence structure in emails.
• Precise subject lines.
• Sticking to only one topic in each email.
• Avoiding the “flicker factor.”

Core Competencies for Writing Great Email

• Understanding what type of message is best communicated by email
• Considering the audience and purpose
• Realizing that only one topic should be covered in an email, even if that means sending multiple emails
• Making emails as specific and direct as possible
• Designing emails for maximum readability
• Selecting language to make emails concise
• Writing appropriate subject lines
• Following email “manners”

One session, two hours.